|
Once the strategic planning and research has been completed a clearer picture of your company’s growth will emerge. As part of this there will be a number of partner types which will suit different companies and different countries. SSP can advise you on what model will provide your company with the greatest returns.
Master Distributor
A master distributor will perhaps be your sole presence in the market. They will have experience of distributing products complementary to your own and will provide a certain amount of support both pre and post sale.
Strategic Partner
In some cases it might be advisable to enter into several strategic partnerships with companies who develop and market software similar or complementary to your own. This could take the form of a technical software integration.
Value-Added Reseller
Traditionally a VAR will take a business software product and combine this with other services to provide turnkey systems solutions for specific industries. This need not be a vertical market only. There are now ‘horizontal VARs’ supplying, for instance, database applications or CRM products.
Systems Integrators
Becoming prevalent in many markets. A specifically designed, project based approach providing a customised solution. The advantages of this type of partner are its strategic alliances, project management skills and integration skills.
OEM Partnership
Refers to a situation where a company licenses technology for use in a combined software solution using the OEM’s name. This can often be very succcessful where the OEM is well known in that market.
Joint Venture
Where two or more companies agree to put up equity in order to create a new company. SSP can use its knowledge to find the right partner and advise on the joint venture contract.
|
