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Successful Telemarketing
In response to customer demand, SSP has launched a much needed telemarketing service to provide high-quality leads for medium to high value products and services for software clients.
With securing new customers at a premium, SSP is focused on using knowledge, empathy and dialogue to create and qualify high quality leads.
Choosing the Right Telemarketers
Effective telemarketers are highly-experienced professionals who believe in talking to the customer, rather than at them. Professional Telemarketers:
- Don’t use scripts (they don’t work)
They use their expertise and personality.
- Understand that all telephone calls are a two-way conversation
They understand the product and/or service they are promoting, and find out about their customer: their needs, problems, issues etc; then discuss how their product and/or service can benefit, or solve any issues.
- Build a rapport and generate understanding
They understand the points of view and problems of the customer, and listen to what they say. They offer detailed feedback on all calls, and offer advice and suggestions for the future. Their "job" does not finish when the project ends. They continue to offer support when requested.
- Believe that quality not quantity, listening, questioning and understanding are the keys to success
Good telemarketers are very skilled in what they do, and they produce results.
Pilot Project
Starting with a pilot project is the ideal way to validate this new service and generate new business. For further details, click here.
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