The benefits of sound planning are immeasurable. All too often, software companies fail in international expansion as a result of a lack of adequate planning or incorrect business assumptions.

SSP draws on many years of practical experience in establishing subsidiaries in the USA and Europe to ensure that your international business model can accurately predict investment levels, and identify critical elements and potential barriers to success.

Choosing The Right Markets

SSP can help you identify and accurately plan for those markets that are likely to be receptive to your products. We can guide you through the economic, political, cultural and legal factors that could affect your success. This can be through market research or using the knowledge that we already have of the IT markets around Europe and the world.

Technology Acceptance

Entering new markets often requires translation and localisation. The extent of these modifications can influence the markets you choose. SSP can advise on likely costs and potential returns on these efforts, as well as advise on copyright implications if this work is outsourced.

Channel Selection

SSP can work with you to itemise all the details of setting up subsidiaries, advise on local employment law, expected salary levels and overall startup costs. Equally, we can advise on time scales for establishing third party channels through distributors, OEM’s and joint ventures.