In response to customer demand, SSP has launched a
much needed telemarketing service to provide high-quality
leads for medium to high value products and services for
software clients.
With
securing new customers at a premium, SSP is focused
on using knowledge, empathy and dialogue to create and
qualify high quality leads.
Choosing
the Right Telemarketers
Effective
telemarketers are highly-experienced professionals who
believe in talking to the customer, rather than at them.
Professional Telemarketers:
- Don't use scripts (they don't work)
They use their expertise and personality.
- Understand that all telephone calls are a two-way
conversation
They understand the product and/or service they are
promoting, and find out about their customer: their
needs, problems, issues etc; then discuss how their
product and/or service can benefit, or solve any issues.
- Build a rapport and generate understanding
They understand the points of view and problems of
the customer, and listen to what they say. They offer
detailed feedback on all calls, and offer advice and
suggestions for the future. Their "job" does not finish
when the project ends. They continue to offer support
when requested.
- Believe that quality not quantity, listening,
questioning and understanding are the keys to success
Good telemarketers are very skilled in what they do,
and they produce results.
Pilot Project
Starting
with a pilot project is the ideal way to validate this
new service and generate new business. For further details,
click here.
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